Interestingly none of the boots on the Lovell's page are actually described as rugby boots.
Looking at the Nike UK site for boots, they don't even list rugby in the drop-down of sports they make boots for.
do Nike actually claim to make rugby boots ? I can't find any.
They mightn't, but I'm damned sure they are;
A) aware of Rugby stud reg 12 requirements
B) doing zero to ensure their products don't get ' inadvertantly' marketted to rugby buyer to their financial profit!
C) uncaring if Jonny's mother buys him a £100 pair that he is told he can't wear in a school match when there is a 'diligent' referee, expecting that the referee gets it in the neck not Nike!
Hold on a minute ....... Stop that thought, I'm going to purchase spare studs sets and a wrench, that way I can profit from selling replacement both wrench & studs prior to the match £15 each lads, no cash? teacher merely signs this credit agreement to buy these products, and then you can play.
Seriously though, this is not one supplier advertising these its virtually all, this problem is in the early stages of increased penetration ( by one of the global superpowers of sports shoe production) it wont go away crossref, its naieve (IMHO) to think it might.
http://www.prodirectrugby.com/Produ...te-Volt-Hyper-Pink-Black-641860170-96802.aspx
Perhaps London based players/mums don't buy Nike??!!
Let me come at this from another direction with two questions
1) what % of the total rugby market are nike expecting eventually have wearing their brand/studs ?
2) if a player is badly injured by one of these studs, is the referee on his own OR supported by his Union/RFU ?
If its the latter, then I'd like evidence of that support please.