*sigh* This is a truncated version of what be a multi page essay.
Rugby will unlikely become a sport big enough to command enough money to allow it to go fully professional in the same terms as in other countries. I don't think the interest, or the TV, is there. As referenced above, there's a gazillion dollars in the other sports - as well as other, smaller sports.
(As a side note - if they insist on having halfwits doing the commentary, then we certainly won't grow the game)
This match was horrendously miscast from the beginning - they wanted it only for the $$. Why? because USA R is in a parlous financial situation.
It may be worth grounding the rest of the civilized universe on the reality that I, ddjamo and others on the boards here face.
There is USA R. It's based in Colorado; it's supposed to be responsible for the governance of rugby in the US. Except: there has been a balkanization of the operating structure. Each level of play - adult, male, female, college, youth, High School = each has its own way of operating, with different rules. Hell, different laws. And, in common with a republic like the USA< very often the different States go their own way.
The people at the top - the ones with the paid jobs - leave the volunteers to go swing. Like a lot of the other US posters on here, I hold office. I'm President of my local Society, having been Schedules; I'm the Discipline Officer for my local GU; I'm the Referee Rep to the local Competitions Body (yes, that's separate to the Geographic Union). I don't look for money or reward for what i'm doing. I do it because I'm in a position where I think I can give back to the game.
What I would like is a little support from the boys and girls at Head Office. What do I get? Nothing. Even when I ask. The Referees' Dept want me to run weekly or monthly training sessions. I don't have a dedicated Training Officer. You want to raise standards across the whole US? Get every referee on the same page on every issue? Give us the training and we'll deliver it. And..... silence. As well as being disinvited from local Society Presidents calls with Head Office every month.
USA R is in a bad condition at the local levels. Fractured governance, little power empires being built and encouraged, bad finances...I could go on. This was a headline grabber; the Premiership coming here is a headline grabber. And it is doing nothing, absolutely **** all, to help the game where it needs to be helped.