Maybe I'm caught up in a romantic ideology, the ghost of rugby past!
Maybe too many teams are scared of losing other than being drive to win.
The Rugby Charter offers:
Object
The game’s objective is to score as many points as possible against an opposing team by carrying, passing, kicking and grounding the ball, according to the laws of the game, its sporting spirit and fair play.
And
The team in possession aims to maintain continuity by denying the opposition the ball and, by skilful means, to advance and score points. Failure to do this will mean the surrendering of possession to the opposition either as a result of shortcomings on the part of the team in possession or because of the quality of the opposition defence; contest and continuity, profit and loss.
I'm not sure it is just the entertainment but more as a player, the spirit and philosophy of the game is the attraction. The desire to win in sport is a major driving factor however, just having a smashathon with limited flair or skill was never an attractive type of rugby to play. Yes happy to front up and not be bullied but why over-extend the arm wrestle when you can apply skill and guile.
Physical prowess (size, bench press stats etc) are not markers of the
highly skilled players or even perhaps sufficiently fit players that we should demand for international sport, seeing any number of props or Tuilagi or Esterhuizan trying to barge through the middle and the high/dangerous tackles that some seem to think are appropriate ends up just being a snore fest. Only further degraded by pointless kicking where the "Bomb Squad" end up parked in the middle of the pitch while the back three have a vanity kicking session. Surely better to have confidence in your own; skills, abilities, pace, footwork, handling, game plan and attacking prowess rather than hoping the opposition would knock on!
Much better to see such players as Saint Andre, Guscott, Grenwood, Sella to name but a few, drifting off defenders and gliding past, to see a winger stand defenders up and take the outside line, to see forwards capable of deft offloads just before contact and remain in the game to recycle further downfield.
Advice on here frequently offered to newly qualified refs, is to let the game breath but the game is currently being strangled by the players, the coaches and not least the lawmakers.