The IRB to become "World Rugby"

[ChrisR]

From Planet Rugby:

"The International Rugby Board have embarked on a major rebranding programme which will see the organisation becoming World Rugby from November 19."

The whole article at: http://www.planetrugby.com/story/0,25883,16024_9443977,00.html

WTF?

 

[4eyesbetter]

I'm sure some consultants and graphic designers are doing very well out of it. Acronyms are out, don't you know? It's all "England Hockey" and "Archery GB" these days.

 

[Browner]

I typed ........"and allows us to organise new and existing consumer facing properties in a way that they will be more impactful and more appealing to the sport's growing global fan base" .... into a translation program.

It merely said ..... " £ & $ & € % , & > B4 "

 

[Bunniksider]

I love that this is in the Non-Rugby thread. :clap:

 

[crossref]

the RFU is branding as England Rugby http://www.england-rugby.com/

 

[ChrisR]

World Rugby Shop must be loving this.

 

[Dickie E]

new polo shirts for the 7s. The missus will be ecstatic.

 

[FlipFlop]

They like that FIRA-AER has become Rugby Europe......

 

[Browner]

Its a epidemic ....

http://www.telegraph.co.uk/sport/ru...save-rugby-union-in-the-north-of-England.html

"At Leeds we are aiming to change the name to Yorkshire Carnegie"
Im beginning to think the sudden need to rebrand is a myth created by 'Global Marketing strategy monthly' magazine ..... .

BrowneRuggaRugby

 

[OB..]

the RFU is branding as England Rugby http://www.england-rugby.com/

The hyphen seems to be semi-optional. I have been using www.englandrugby.com to access the new Game Mangement System (which replaced Rugby First recently). In Chrome and Firefox that works, but in Internet Explorer the format is badly mangled unless you use the hyphen.

 

[Lee Lifeson-Peart]

Bollocks Absolute.

 

[OB..]

The hyphen seems to be semi-optional. I have been using www.englandrugby.com to access the new Game Mangement System (which replaced Rugby First recently). In Chrome and Firefox that works, but in Internet Explorer the format is badly mangled unless you use the hyphen.

I have now discovered that the latest version of IE is fine (Earlier I was using a computer with an old version).

 

[SimonSmith]

I believe they used this firm:
http://whatthe****ismysocialmediastrategy.com/

 

[Phil E]

I believe they used this firm:
http://whatthe****ismysocialmediastrategy.com/

Is that Simon T's firm :biggrin:

 

[crossref]

of course the name WORLD RUGBY is an interesting poke in the eye for Rugby League ... I bet that hasn't gone unnoticed over there.

 

[Lee Lifeson-Peart]

of course the name WORLD RUGBY is an interesting poke in the eye for Rugby League ... I bet that hasn't gone unnoticed over there.

In Leeds?

 

[crossref]

In Leeds?

At RLIF - - Rugby League International Federation.

I would say that the IRB have parked its tanks on their lawn

 

[Browner]

At RLIF - - Rugby League International Federation.

I would say that the IRB have parked its tanks on their lawn

Loving or hating the announcement ? .... http://www.rugbyworld.com

 

[Simon Thomas]

Is that Simon T's firm :biggrin:

No but we have many similar organisations in the group.

I sit and listen to bright young things talk about engaged millennial social networks and integrated strategies across paid owned and earned channels, and zzzzzzzzzzzzzzzzz

 

[Jacko]

and zzzzzzzzzzzzzzzzz

That'll be the bottle of claret from lunch.