It's a mid range offence in the current climate.
However:
1. The reduction for the guilty plea I have an issue with. In English criminal law, you can get a big reduction for an early guilty plea. However, the judge can ignore that if the totality of the evidence means that you're pleading guilty to the manifestly obvious. I see that as analagous to this - the video evidence speaks for itself, and a guilty outcome was always going to happen. Why discount him in those circumstances?
2. Deterrent: he has a horrendous record. Going into the hearing he had served 54 weeks of suspension. The addition of the 2 weeks, especially with the discount, is just a head nod in the deterrence direction. They weren't being serious.
I'll also add I found Ian Ritchie's comments prior to the hearing to be deplorable, and worried that he was trying to exert influence the outcome. He should have shut the hell up and let the process run out, and then, and only then, made his comments.