HSBC 7s Fancy Dress Street Rugby

TheBFG


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OK, how many RC's in there for dodgy tackles off the ball :wink:
 

Phil E


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Not to mention illegal leggings!!!

I really enjoyed that :biggrin:
 

Robert Burns

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Great Advert!

Some nice famous faces in there too.
 

B52 REF


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S-T -do you get to suffer lunch with Giles then (ask me to show you the HSBC research dept. report on the 7s- its quite a hoot)
 

B52 REF


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oh- and i will be having a word about the compressability/irb logo of that armour
 

ckuxmann


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The steal at :25 would you do anything about it?
 

pwhaling


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It's funny, after watching that I thougt the pass as he was jumping off the roof was forward, then I read the other comments and think, forward pass, yeah, that's what's wrong with that picture
 

Dickie E


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ST, is there one for Tokyo too?
 

Simon Thomas


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Not that I am aware of Dickie. No real ROI from Tokyo for HSBC.

HK Sevens is a unique event and has direct resonance with HSBC (Honk Kong and Shanghai Banking Corporation.
 

Simon Thomas


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It was when it came out in 2011. Cheap skates.

Cheap skates - hardly ?

Creative and production costs for films like this are high and in many cases prohibitive to most advertisers, unless used over an extended period to get the production / communication spend ratio down to 20:80 for paid advertising and at a calculated positive ROI level for promotional / viral channels like these two.
 

B52 REF


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oops this sad ab loser.jpg












all black came as a 7s winner, better luck next time
 

Dickie E


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Q: what's better than seeing a sad All Black?

A: ???
 
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